AN EXCLUSIVE CAMPAIGN DESIGNED FOR
THE RITZ-CARLTON MONTREAL
After working on several projects at The Ritz-Carlton Montreal, Largo Films has developed a clear understanding of the property, its identity and the level it represents.
Building on that experience, an original cinematic campaign has been developed exclusively for the Montreal property.
A selection of work produced at The Ritz-Carlton Montreal during the 2025 Formula 1 season, across multiple projects and creative collaborations.
OFFICIAL 2025 RITZ PRODUCTION
Created in collaboration with Marrone Films.
CREATIVE DIRECTION FILM
Created in collaboration with Félix Fournier.
CREATIVE DIRECTION ANNOUNCEMENT
Created in collaboration with Félix Fournier.
CREATIVE DIRECTION TEASER
Created in collaboration with Félix Fournier.
A NEW CINEMATIC CAMPAIGN
The Ritz-Carlton Montreal already embodies the heritage, service and international standing of the brand. The opportunity is to strengthen how that level is expressed through a more cinematic and human visual language, ensuring the Montreal property is represented with the same strength and distinction as the brand’s leading hotels worldwide.
CAMPAIGN OPPORTUNITIES
The property offers several distinct experiences that can each become the focus of a campaign. Together, they can build a stronger and more consistent expression of The Ritz-Carlton Montreal.
THE HOTEL EXPERIENCE
Architecture, suites, personalized service, concierge and the complete guest journey.
DINING & RITUALS
Maison Boulud, The Palm Court, Afternoon Tea, Dom Pérignon and in-room dining.
WELLNESS
Spa St. James, signature treatments, the indoor saltwater pool and fitness.
SEASONAL EXPERIENCES
Summer terraces, winter stays, festive programming and signature celebrations.
CULTURE, COLLABORATIONS & EVENTS
Brand collaborations, artists, public figures, weddings, special events and the Cosner Art Gallery.
TOGETHER AGAIN
A CINEMATIC CAMPAIGN DESIGNED BY LARGO FILMS
THE CONCEPT
A mother travels to Montreal to reunite with her daughter after a long time apart.
From their first embrace to their final goodbye, their time together unfolds through The Ritz-Carlton Montreal. From arrival and Afternoon Tea to wellness, dining and the guest suite, every experience is shaped by attentive service and thoughtful gestures.
At the center of the campaign is a photograph taken upon arrival, quietly preserved and presented before departure. It becomes the final gesture of their stay: the hotel not only cares for their time together, but helps preserve the memory of it.
Being together again …
…is always special.
And it feels even more special in a place that knows what matters…
…and cares for every moment.
Every detail is taken care of, so each moment can simply be enjoyed.
From one day into the next, that care remains.
Even as the day unfolds elsewhere…
…one final gesture brings the story back to where it began.
The moments that matter don’t end when we leave.
They stay
with us.
ONE STORY,
REMEMBERED THROUGH EVERY MOMENT.
WHY IT WORKS
ONE CONTINUOUS STORY
Every experience is connected through one relationship, creating a campaign that feels cohesive and human rather than a collection of separate hotel moments.
HOSPITALITY THROUGH ACTION
The Ritz-Carlton is expressed through the care present in every experience—from the first welcome, through each service and thoughtful gesture, to the final departure.
THE PHOTOGRAPH
A photograph captured at the beginning returns at the end as a personal gift. It becomes the campaign’s emotional payoff and the clearest expression of the hotel’s attention to what matters.
BUILT AS A COMPLETE CAMPAIGN
The idea is designed to live beyond the hero film, with every piece of content connected to the same story and visual direction.
CAMPAIGN DELIVERABLES
HERO FILM
SHORT CAMPAIGN ADAPTATION
MICRO-MOMENT LIBRARY
CAMPAIGN PHOTOGRAPHY
1.
2.
3.
4.
CREATIVE & PRODUCTION TEAM
CREATIVE
Creative Direction
Campaign Development
Narrative Development
PRODUCTION
Production Coordination
Direction
Cinematography
Photography
Camera & Lighting Support
TALENT & STYLING
Casting
Talent Direction
Wardrobe Styling
Hair and Makeup
POST-PRODUCTION
Film Editing
Color Grading
Sound & Music Design
Image Retouching
Campaign Adaptations
CAMPAIGN FLEXIBILITY
Together Again is presented as a fully developed campaign concept, while remaining open to refinement around the property’s current priorities, timing and marketing needs. Its narrative, scale and deliverables can be adapted, or a different creative direction can be explored if another opportunity proves more relevant.
CAMPAIGN PRESENTATION
SCOPE & INVESTMENT ALIGNMENT
FINAL APPROVAL
PRODUCTION
NEXT STEPS