POWERFUL I
An Exclusive Global Perfume Campaign
CREATED & DIRECTED BY LARGO FILMS
The Vision
The fragrance is revealed inside a monumental light installation, a custom-designed environment created to transform the fragrance into the center of an entirely new reality.
Around it, different locations express different forms of power: artistic, status, spiritual, natural and human.
Together, the installation and the world build one cinematic statement:
When the fragrance is revealed, reality rewinds.
The Installation
A monumental light installation designed exclusively for POWERFUL I.
An architectural environment where light, space and atmosphere transform the fragrance into the center of the event.
The Presence
A mysterious figure performs The Event.
A GLOBAL MOMENT
Across six destinations
FRANCE
ARTISTIS POWER
An exclusive gathering where architecture, art and influence exist in the same space.
MONACO
EXCLUSIVE POWER
A private celebration defined by scale, access and absolute freedom.
ITALY
HUMAN POWER
A family moment shaped by connection, tradition and time shared together.
EAST AFRICA
NATURAL POWER
Wildlife moving freely through a landscape untouched by human presence.
JAPAN
SPIRITUAL POWER
A traditional ceremony defined by discipline, precision and stillness.
The Event
One moment.
One spray.
Reality changes.
REALITY REWINDS
EVERYTHING BEGINS AGAIN
Production Scale
A cinematic production developed across real locations, specialized environments and five international destinations.
GLOBAL PRODUCTION
Six international destinations
Real-location production
Local production partners
Cinematic camera systems
International travel and logistics
SPECIALIZED PRODUCTION
Private event production
Superyacht and marine coordination
Wildlife cinematography
Cultural and ceremonial production
Custom monumental installation
Precision product cinematography
Campaign Presence
Designed to live across selected luxury media, private experiences and global brand communication.
Creative & Production Team
CINEMATIC PRODUCTION
Cinematic camera, lighting & aerial units
Motion control, marine & wildlife specialists
Large-scale production crew across all locations
TALENT & CASTING
International casting
Premium models, actors & public figures
Styling, choreography & cultural direction
ART & EXPERIENCE DESIGN
Monumental installation design
Art direction & spatial design
Atmosphere, lighting & sensory experience
POST-PRODUCTION
Editorial film editing
Color, sound & visual effects
Global campaign adaptations
CREATIVE DIRECTION
Global creative development
International pre-production & planning
Creative supervision across all destinations
INTERNATIONAL PRODUCTION
Executive production & logistics
Local production partners
Permits, location access & international coordination
Campaign Deliverables
HERO FILM
The complete global campaign film.
DESTINATION FILMS
Individual adaptations for each destination.
PRODUCT FILM
A fragrance-focused cinematic adaptation.
SHORT-FORM FILMS
Condensed campaign versions for digital platforms.
EDITORIAL PHOTOGRAPHY
A premium photography collection.
MICRO-MOMENT LIBRARY
A curated library of cinematic moments.
PRODUCTION DOCUMENTATION
Behind-the-scenes and making-of coverage.
CAMPAIGN VISUAL ASSETS
Key visuals for global communications.
Production Budget
6 Principal Productions
International Crew
Featured Cast
Luxury Venues
Custom Installations
Cinematic Production
Post-Production
Global Logistics
One custom installation and five international destination shoots.
Global creative leadership supported by local production teams in every destination.
Actors, models, featured talent and large-scale event casting.
Museums, private estates, yachts, historic temples and protected natural locations.
Monumental environments designed exclusively for the campaign.
Cinema-grade camera systems, lighting, grip, drone and specialized production equipment.
Editing, color grading, visual effects, sound design and final mastering.
International permits, transportation, accommodations and production coordination.
Estimated Production Budget
USD $4.5M–6.5M+
A detailed production cost breakdown is provided separately in Schedule A — Production Budget.
Next Steps
01 — Project Approval
Confirm the creative direction and campaign vision.
02 — Scope & Budget
Finalize the production scope and Schedule A.
03 — Agreement
Project agreement and initial payment.
04 — International Pre-Production
Locations, permits, casting and logistics.
05 — Global Production
Filming across all destinations.
06 — Post-Production & Delivery
Editing, finishing and final campaign assets.