CREATIVE DIRECTION
COMMERCIAL CAMPAIGNS
In collaboration with ONNO Studio d’Art Contemporain
Tanière³
Rather than documenting the artwork, this film was designed to reveal how contemporary art becomes part of the dining experience inside Tanière³, a two-Michelin-star restaurant in Quebec City. The narrative follows the same progression guests experience as they move through each space, allowing every installation to unfold naturally within the restaurant's architecture. Every creative decision was made to guide the viewer through the restaurant exactly as a guest would experience it, transforming the film into an extension of the space itself, where art, architecture and gastronomy become one cohesive experience.
The Ritz-Carlton Montréal × Formula 1
Official production in collaboration with Marrone Films
Produced for The Ritz-Carlton Montréal during the city's Formula 1 weekend, this film captures the atmosphere of one of the most exclusive events of the year. Every sequence was designed to reflect the energy, sophistication and attention to detail that define the experience, from the artistic installations and live performances to the celebration itself.
Maison Simons × Liberty Fabrics
Created for the collaboration between Maison Simons, one of Canada's leading fashion retailers, and Liberty Fabrics, the renowned London textile house, this film was designed to introduce a limited collection through a contemporary commercial approach. Rather than focusing on individual products, the visual direction communicates the collaboration itself, building a cohesive identity between both brands. Every creative decision was made to create a campaign that feels clear, contemporary and authentic to the character of each brand.
Heineken
Produced during Formula 1 Weekend in Montréal, this film documents Heineken's brand activation through a visual approach focused on experience, design and audience engagement. Built around a custom stage design and a live performance by internationally acclaimed artist KAYTRANADA, the activation transformed the brand into the center of the experience rather than simply its sponsor. Every creative decision was made to preserve the energy of the activation while delivering a clean, contemporary film aligned with Heineken's visual identity.
In collaboration with Félix Fournier
Largo Films is a creative studio based in Montréal, focused on developing commercial campaigns through concept, direction and film. Every project begins with an idea—not a camera. The objective is never to simply produce beautiful visuals, but to create work with purpose, where every creative decision supports the identity of the brand and the story it wants to tell.
Whether developing a focused brand film or a large-scale commercial campaign, every project is approached with the same creative ambition. The scale may change, but the standard never does.