THE MOMENTS BEFORE
A Holiday Campaign Designed for Simons.
FROM OUR FIRST COLLABORATION
After working directly with Simons, we had the opportunity to see firsthand the care, creative standards and attention behind the brand’s visual world.
Since then, Largo Films has evolved into a creative studio focused on developing and producing complete commercial campaigns—from the first idea and narrative direction to production and final campaign assets.
Building on that relationship, we developed an original Holiday campaign direction specifically for Simons.
THE OPPORTUNITY
Holiday brings together several of Simons’ key worlds: fashion, winter, home, gifting and Canadian craftsmanship.
The opportunity is to connect these categories through one emotional campaign—giving each world a distinct role while allowing the complete campaign to feel unified.
Occasion & Designer Fashion • Winter & Outerwear • Simons Maison • Gifting & Fabrique 1840
THE CAMPAIGN
THE MOMENTS BEFORE
Four independent stories unfold during the final hour before midnight.
Each begins with a different emotion and moves toward its own form of connection. Products are integrated through action—what someone chooses to wear, carries through the winter, uses to prepare a home or brings when entering a new space.
Together, the four chapters create one cinematic Holiday campaign centered on everything that happens before people finally come together.
Four chapters. Four emotional journeys. One shared hour.
FOUR CHAPTERS
THE COUNTDOWN
Anticipation becomes celebration.
THE WAY HOME
Distance becomes reunion.
THE PLACE WE KEEP
Waiting becomes togetherness.
THE OPEN DOOR
Uncertainty becomes belonging.
TWO VISUAL THREADS
Every story unfolds during the final hour before midnight. Watches, station boards, wall clocks, elevator displays and digital screens turn time into a shared narrative device, moving each chapter from anticipation toward resolution.
TIME
Simons green moves through wardrobe, interiors, packaging, lighting and objects across all four chapters. Used as a visual signature rather than repeated logo placement, the colour connects the campaign while adapting naturally to each world.
THE SIMONS GREEN
CHAPTER I
THE COUNTDOWN
Fifty-two minutes before midnight, a young woman begins preparing for an unknown celebration. Anticipation builds as other guests across the city choose their final details and make their way through the winter night. In the final minutes, their separate journeys reveal one shared destination, turning excitement into celebration.
Simons universe: Occasion wear · Designer fashion · Jewelry · Watches · Accessories · Outerwear
VISUAL SEQUENCE
1. 52 MINUTES BEFORE
The countdown begins.
2. THE PREPARATION
Final details across the city.
3. ALMOST READY
A green invitation raises the question.
4. INTO THE CITY
Everyone moves toward the unknown.
5. 6 MINUTES BEFORE
One final breath before the reveal.
6. THE MOMENT
Separate journeys become one celebration.
CHAPTER II
THE WAY HOME
Forty-eight minutes before midnight, a woman begins the final journey home, carrying a gift for someone she has not seen in a long time. As nostalgia settles in, winter delays place the reunion at risk. With only minutes remaining, she continues through the snow and reaches the door just before midnight, where tension finally gives way to relief.
Simons universe: Outerwear · Knitwear · Watches · Bags · Winter accessories · Gifting
VISUAL SEQUENCE
1. 48 MINUTES BEFORE
The journey home begins.
2. ON THE WAY
The city gives way to memory.
3. THE DELAY
The reunion is placed at risk.
4. THE FINAL STRETCH
Only minutes remain.
5. 2 MINUTES BEFORE
Someone is still waiting.
6. HOME
Distance finally becomes an embrace.
CHAPTER III
THE PLACE WE KEEP
Forty-five minutes before midnight, a family begins preparing the home and welcoming the first arrivals. As the house fills with warmth and conversation, one place remains empty. The uncertainty continues until the doorbell rings and the final guest arrives, allowing the home—and the family—to feel complete.
Simons universe: Simons Maison · Tableware · Dining linens · Candles · Holiday décor · Entertaining
VISUAL SEQUENCE
1. 45 MINUTES BEFORE
The home comes to life.
2. THE HOUSE FILLS
Warmth enters with every arrival.
3. THE EMPTY SEAT
One absence is still felt.
4. 1 MINUTE BEFORE
The waiting reaches its final moment.
5. THE LAST ARRIVAL
The missing guest steps inside.
6. TOGETHER
The table is finally complete.
CHAPTER IV
THE OPEN DOOR
Thirty-eight minutes before midnight, a young man unpacking in his new apartment discovers a package delivered to the wrong door. Returning it leads him to an unexpected Holiday gathering and an invitation to join. After a moment of hesitation, he chooses a Fabrique 1840 gift, returns to the open door and accepts the possibility of belonging somewhere new.
Simons universe: Fabrique 1840 · Canadian-made gifts · Home objects · Candles · Knitwear · Holiday entertaining
VISUAL SEQUENCE
1. 38 MINUTES BEFORE
A quiet night in a new home.
2. THE PACKAGE
An unexpected wrong delivery interrupts the evening.
3. THE OPEN DOOR
A different world appears inside.
4. THE CHOICE
Midnight turns the invitation into a decision.
5. THE RETURN
He comes back carrying a gesture of his own.
6. INSIDE
Strangers begin to feel like community.
Four stories. One midnight.
CAMPAIGN DELIVERABLES
Each chapter functions as its own complete film. Together, the four stories become one hero film, with their individual countdowns unfolding simultaneously toward midnight.
Hero Film
Four Chapter Films
Short Campaign Adaptations
Vertical Adaptations
Product & Category Cutdowns
Campaign Photography
Key Visuals
Micro-Moment Content Library
VISUAL LANGUAGE
CINEMATIC STORYTELLING
Developed scenes, natural performances and emotional progression.
REFINED HOLIDAY ATMOSPHERE
Montreal winter, warm interiors and restrained seasonal design.
FASHION IN MOTION
Wardrobe and products integrated through action.
FOUR DISTINCT WORLDS
Individual styling and rhythm within one consistent campaign.
PRODUCTION APPROACH
CREATIVE DEVELOPMENT
Campaign Strategy
Concept Development
Narrative Development
Creative Direction
Visual Language
Campaign Structure
PRE-PRODUCTION
Collection & Product Selection
Casting & Locations
Wardrobe & Product Styling
Production Design
Shot Planning
Scheduling & Logistics
PRODUCTION
Direction
Cinematography
Campaign photography
Talent direction
Lighting and production design
Product continuity
POST-PRODUCTION
Film editing
Music and sound design
Colour grading
Photography retouching
Visual effects
Campaign adaptations
Largo Films would lead the campaign and assemble the team according to the final approved scope.
BUILT TO ADAPT
The Moments Before is presented as a fully developed creative direction while remaining open to Simons’ current collections, product priorities, campaign calendar and production requirements.
The chapters, scale and deliverables can be refined together. Individual stories may also be adapted, expanded or replaced while preserving the central campaign idea.
NEXT STEPS
01 — CAMPAIGN PRESENTATION
02 — CREATIVE, SCOPE & INVESTMENT ALIGNMENT
03 — FINAL APPROVAL
04 — PRODUCTION
THE MOMENTS BEFORE
Four human stories bringing fashion, home and gifting together through one cinematic Holiday campaign.
AN ORIGINAL CAMPAIGN DESIGNED
BY LARGO FILMS
