THE MOMENTS BEFORE
A Holiday Campaign Designed for Simons.
FROM OUR FIRST COLLABORATION
After working directly with Simons, we had the opportunity to see firsthand the care, creative standards and attention behind the brand’s visual world.
Since then, Largo Films has evolved into a creative studio focused on developing and producing complete commercial campaigns—from the first idea and narrative direction to production and final campaign assets.
Building on that relationship, we developed an original Holiday campaign direction specifically for Simons.
THE OPPORTUNITY
Holiday brings together several of Simons’ key worlds: fashion, winter, home, gifting and Canadian craftsmanship.
The opportunity is to connect these categories through one emotional campaign—giving each world a distinct role while allowing the full campaign to feel unified.
Occasion & Designer Fashion • Winter & Outerwear
Simons Maison • Gifting & Fabrique 1840
THE CAMPAIGN
THE MOMENTS BEFORE
Three independent stories unfold during the final hour before midnight.
Each begins with a different emotion and moves toward its own form of connection. Products are integrated through action—what someone chooses to wear, carries through the winter, uses to prepare a home or brings when entering a new space.
Together, the three chapters create one cinematic Holiday campaign centered on everything that happens before people finally come together.
Three stories. Three emotional journeys. One shared hour.
THREE CHAPTERS
THE COUNTDOWN
THE PLACE WE KEEP
THE OPEN DOOR
THE SIMONS GREEN
Simons green moves through wardrobe, interiors, packaging, lighting and objects across all three chapters. Used as a visual signature rather than repeated logo placement, the colour connects the campaign while adapting naturally to each world.
CHAPTER I
THE COUNTDOWN
Fifty-two minutes before midnight, a young woman begins preparing for an unknown celebration. Anticipation builds as other guests across the city choose their final details and begin making their way through the winter night. In the final minutes, their separate journeys reveal one shared destination, turning anticipation into celebration.
Simons universe: Occasion wear · Designer fashion · Jewelry · Watches · Accessories · Outerwear
VISUAL SEQUENCE
1. 52 MINUTES BEFORE
The countdown begins.
2. THE PREPARATION
Final details across the city.
3. ALMOST READY
A green invitation raises the question.
4. INTO THE CITY
Everyone moves toward the unknown.
5. 6 MINUTES BEFORE
One final breath before the reveal.
6. THE MOMENT
Separate journeys become one celebration.
CHAPTER II
THE PLACE WE KEEP
Forty-five minutes before midnight, a family begins preparing the home for their Holiday dinner while one daughter is still making her way across the city. As the table is set and the evening takes shape, one place remains empty. Delayed on her way home, uncertainty grows as she continues through the winter night and the family waits for her arrival.With midnight approaching, preparation finally becomes reunion when she reaches the door and the family is complete.
Simons universe: Simons Maison · Kitchen & Dining · Decor · Coats & Outerwear · Sweaters · Bags
VISUAL SEQUENCE
1. 45 MINUTES BEFORE
The home comes to life.
2. THE EMPTY PLACE
One seat is still waiting.
3. THE DELAY
The journey home is interrupted.
4. THE FINAL STRETCH
She continues through the winter night.
5. THE LAST ARRIVAL
She finally reaches the door.
6. TOGETHER
The family is finally complete.
CHAPTER III
THE OPEN DOOR
Thirty-eight minutes before midnight, a young man is unpacking alone in his new apartment when a package delivered to the wrong door interrupts the quiet. Returning it leads him into the warmth of an unexpected Holiday gathering—and an invitation to stay. Back in his apartment, hesitation gives way to a choice: he picks up a Fabrique 1840 gift and returns. By crossing the open door, a quiet night alone becomes the beginning of belonging somewhere new.
Simons universe: Fabrique 1840 · Canadian-made gifts · Home objects · Candles · Knitwear · Holiday entertaining
VISUAL SEQUENCE
1. 38 MINUTES BEFORE
A quiet night in a new home.
2. THE PACKAGE
An unexpected wrong delivery interrupts the evening.
3. THE OPEN DOOR
A different world appears inside.
4. THE CHOICE
Midnight turns the invitation into a decision.
5. THE RETURN
He comes back carrying a gesture of his own.
6. INSIDE
Strangers begin to feel like community.
Three stories. One midnight.
CAMPAIGN DELIVERABLES
Each chapter functions as its own complete film. Together, the three stories become one hero film, with their individual countdowns unfolding simultaneously toward midnight.
Hero Film
Three Chapter Films
Short Campaign Adaptations
Vertical Adaptations
Campaign Photography
VISUAL LANGUAGE
CINEMATIC STORYTELLING
Developed scenes, natural performances and emotional progression.
REFINED HOLIDAY ATMOSPHERE
Montreal winter, warm interiors and restrained seasonal design.
FASHION IN MOTION
Wardrobe and products integrated through action.
THREE DISTINCT WORLDS
Individual styling and rhythm within one consistent campaign.
PRODUCTION APPROACH
CREATIVE DEVELOPMENT
Campaign Strategy
Concept Development
Narrative Development
Creative Direction
PRE-PRODUCTION
Product Selection
Casting & Locations
Wardrobe & Styling
Production Design
Shot Planning
Scheduling & Logistics
PRODUCTION
Direction
Cinematography
Campaign photography
Talent direction
Lighting & production design
POST-PRODUCTION
Film editing
Music and sound design
Colour grading
Photography retouching
Campaign adaptations
Largo Films would lead the campaign and assemble the team according to the final approved scope.
BUILT TO ADAPT
The Moments Before is presented as a fully developed creative direction while remaining open to Simons’ current collections, marketing priorities, product priorities, campaign calendar and production requirements.
The chapters, scale and deliverables can be refined together. Individual stories may also be adapted, expanded or replaced while preserving the central campaign idea.
NEXT STEPS
01 — CAMPAIGN PRESENTATION
02 — CREATIVE, SCOPE & INVESTMENT ALIGNMENT
03 — FINAL APPROVAL
04 — PRODUCTION
THE MOMENTS BEFORE
Three human stories bringing fashion, home and gifting together through one cinematic Holiday campaign.
AN ORIGINAL CAMPAIGN DESIGNED
BY LARGO FILMS
